Marketing Strategy and Business Development executive with 20+ years of experience in telecom, internet and high technology industries in Latin America, with P&L responsibility – outlining vision, inspiring, attracting and aligning high performance, cross-functional teams.
Broad understanding of how tech evolution and customer innovation converge to create new business and value capture opportunities. Proven ability to craft solutions and execute – all the way from product concept to launch.
Most recently was responsible for strategy, operations and P&L of Vonage in Brazil, a US$ 900M cloud-based telephony operator. Managed design of value proposition, product portfolio and pricing model, oversaw structuring, sourcing and configuration of sales & support channels and actively managed key operational and financial metrics towards continuous business improvement.
Led Innovation & New Product Development BU at Oi, one of the largest integrated telecom operators in LatAm, identifying and deploying revenue-generating solutions and disruptive business models enabled by software and mobility technology. Outlined value propositions, b-case, monetization models and coordinated cross-functional implementation.
Conceived and coordinated the implementation of revenue growth initiatives for Acision business across LatAm, a worldwide leader in mobile broadband and messaging technologies, collectively worth dozens of millions of dollars in new business opportunities – including new products, cloud computing services and distribution channel program. Managed multi-country business developers team (Brazil, Mexico, Spain).
Extensive track record in management consulting, having led CMT (Communications, Media and High Technology) Practice for South America at Booz & Company (former Booz Allen Hamilton; currently Strategy& PwC). Advised C-level executives in key assingments ranging from growth strategy (new market entry, product portfolio and geo expansion, business planning, M&A) through operations streamlining.
Co-founder and leader of business & technology consulting and systems integration practices at PromonLogicalis (leading Brazilian SI) and Sun Microsystems, leading business generation, pre-sales, commercial contracting and engagement delivery.
Led product management at Computer Associates and Hewlett-Packard across systems management and computer networking product lines, in Brazil.
Holds a Bachelor of Science degree in Informatics from Federal University of Paraná (UFPR), a Certificate of Specialization in Computer Science (majoring in Computer Networks and Distributed Systems) from Pontifical University of Paraná (PUCPR) and an MBA from The University of Texas at Austin/USA.