18 years experience in developing and leading brand strategy and management of the following areas: Marketing, Business development, B2B, Branding and Promotion. Management skills: experience with multidisciplinary teams (Brazil, Chile, Ecuador, Mexico, Spain, Argentina, UK, China etc);
Coordination and customization of new partnerships and channels models, including OEMs, distributors and retailers;
Acted as Marketing and Communications Manager at Acision handling all Marketing and Communication actions to build an strong relationship with press industry, customers, partners and channels, besides Marketing intelligence, public relations, coordination and management of a research process to monitor the market of Mobile VAS in whole region of Latin America.
Acted as Business Development director at ZTE. Responsible for the implementation of ZTE’s Brazil go to market strategy and the implementation of ZTE’s local distribution and support structure including establishing partnerships with local services companies for installation, maintenance, training, retail distribution and OEM for local manufacturing.
B.S., Electronic Engineering, Universidade Federal de Uberlândia, UFU, – 1996.
MBA – Marketing and Entrepreneurism, B.I International – Babson and Berkley International modules – 2008.